Brand Maximization

LHMC believes in "brand maximization" by integrating our sales team with the strengths of the brand in penetrating markets outside the reach of the property.  In addition, we provide the following services:

• Direct sales strategy planning and assistance
• Guide to development and implementation of a marketing plan
• Assist group advertising and marketing via ongoing sales and marketing training at regular group sales meetings
• Ensure tools and systems for effective tracking and implementation of programs
• Review and approve specific marketing strategies, programs, and print collateral
• Monitor weekly and monthly sales reports to ensure property sales staff is working to their potential and achieving results needed for the success of the hotel.
• Assist in recruiting, interviewing, developing, and hiring of sales staff
• Internet marketing solutions and website management